Have you ever landed on a website and thought, “This really isn’t for me?” Whether you were just browsing or looking for something specific, you were likely greeted with the same standard message that everyone else was seeing. No welcome, no context, just the same old “Shop Now” or “Learn More” button. It’s not that anything was wrong with the website—it just felt... odd. And that feeling? That matters more than most businesses care to realise. People today expect websites to