Did you know that even a one-second delay in page load time can reduce conversions by up to 20%? Multiply that by a weekend of festive shoppers, and the numbers start to sting. Especially during the holiday season, shoppers flood online stores like a digital stampede. And if your Wix site hesitates, freezes, or—worse—crashes, that momentary lag can cost you real money.  So before Black Friday, Boxing Day, or that sudden influencer-driven surge, it’s time to tune up your onli