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How to Create a Branded Colour Palette and Font Theme in Wix to Maintain Design Consistency

Your website only has a few seconds to prove to a stranger that it’s legitimate. When the web design is a mess of mismatched styles and jarring colours, you’re telling them you don’t pay attention to the details. Consistency is the silent language of trust. It’s what turns a casual browser into a confident buyer.


If you’re using Wix, you have some of the best cutting-edge technology at your fingertips to fix this. Here’s how to build a visual identity that actually drives conversions without making the process a headache.


Start with Your Business Colour Palette 

When you’re exploring colour palette ideas for a website, it’s easy to get overwhelmed. The trick to a high-performance site is restraint. You really only need three main players: a base, an accent, and an action colour.


  1. The Base Colour

The base colour is the foundation of your site. It usually covers about 60% of your screen space.

  • What it is: Usually a neutral tone like a crisp white, a soft eggshell, or a deep charcoal.

  • Its job: Its only mission is to provide a clean background that makes your content easy to read.

  • Pro tip: Don’t pick a “loud” base. If your background is a bright neon, your visitors’ eyes will tire out before they ever reach your contact form. Stick to high-contrast neutrals to keep the experience professional.


  1. The Accent Colour

This is where your brand really starts to speak. The accent colour should represent about 30% of your web design.


  • What it is: This is typically your primary brand colour—the one in your logo. Think of a bold forest green or a sleek metallic silver.

  • Its job: Use this for subheadings, icons, hover effects, or decorative lines. It ties the whole experience together and reminds the user whose site they’re on.

  • Pro tip: In the Wix theme settings, you can apply this colour to Heading 2 or Heading 3 styles so that every secondary title automatically carries your brand’s signature look.


  1. The Action Colour

This is arguably the most important colour in your brand colour scheme, yet it should only take up about 10% of the page.


  • What it is: A high-contrast, pop colour that stands out sharply against both your base and your accent. If your site is mostly blue and white, your action colour might be a vibrant orange or a striking red.

  • Its job: This colour is reserved exclusively for your Call to Action (CTA) buttons, like “Buy Now,” “Sign Up,” or “Get a Quote.”

  • Pro tip: When you change site colours on Wix, make sure your action colour passes the “Squint Test.” Squint your eyes at the screen; if your main button doesn’t immediately jump out at you, the colour isn’t high-contrast enough.


How to Customise Site Colours on Wix


Once you’ve decided on your base, accent, and action colours, you need to lock in your brand colour scheme. Here’s how to customise colours on a Wix site:


  1. Click the Site Design icon on the left-hand toolbar of the editor.

  2. Under “Customise your site design,” click on Colour theme.

  3. You’ll see a row of circles representing your theme. Click the specific colour you want to change.

  4. Use the cursor to find a shade, but for a professional finish, we recommend entering your exact business colour palette values in HEX, RGB, or HSB.

  5. Hit “Apply” to save your choice to the global palette.


How to Set Default Colours for Elements on Wix

If you want a truly high-performance site, you don’t want to change the colour of every single button manually. You can tell Wix exactly which colours to use for specific parts of your site in the Advanced Settings.


  1. In the Site Design menu, hover over Colour & Text Theme and click Customise.

  2. At the bottom of the panel, click Advanced Settings.

  3. Assign roles to elements to map out exactly where your colours go:

    General: Define your primary and secondary background colours. This is where your knowledge of base and accent colours comes in handy. This is also where you set the look for lines and dividers to keep your layout clean.

    Text: Instead of editing every text box, assign specific colours to your subtitles and links here.

    Buttons: You can set specific action colours for your primary and secondary buttons. Even better, you can choose different colours for the Regular, Hover, or Disabled states so your users get instant visual feedback when they interact with your site.


Give Your Brand a Voice Through Wix Fonts


Think of your fonts as your brand’s personality. If you’re a high-end law firm, you probably want something traditional; if you’re a startup, you want something sleek and modern.

The key here is hierarchy. You want your headings to grab attention and your body text to be easy on the eyes. Consistency in typography is just as vital. If your headings change font every few scrolls, your brand loses its voice. It’s best practice not to use more than two font families. Just have one for the “loud” stuff (titles) and one for the “quiet” stuff (paragraphs). 


How to Set Your Fonts on Wix 


In the Wix editor, you can pre-set your Wix fonts for every heading level.


  1. In the same Site Design panel, click Text.

  2. You’ll see options for Heading 1 through Heading 6, plus Paragraph styles.

  3. Click the pencil icon next to a style (like Heading 1). Choose your preferred font, size, and weight. Now, every H1 on your site will update instantly.

  4. To truly stand out, you can click Upload Fonts in the dropdown menu to bring in a custom font that your competitors aren’t using.


Leverage Wix Themes for Faster Results

If you’re feeling stuck, don’t be afraid to use Wix templates as a foundation. Experts have designed them to be balanced and accessible. The trick to making them work for a high-growth business is customisation.


Don’t just take the template as it is. Take the structure, then change site colours on Wix to match your specific brand. It gives you the best of both worlds: a layout that is proven to work and a look that is uniquely yours.


The Bottom Line: Consistency Is Your Competitive Edge


At Volt Agency, we’ve seen firsthand that the difference between a website that just sits there and one that actually generates revenue is often found in the details. When your business colour palette is tight, and your site fonts are intentional, you aren’t just making things look pretty—you’re building a professional site that commands respect and drives action.


By mastering the Wix colour picker and locking in your theme defaults, you’ve effectively built a scalable design system. This means your brand stays sharp as you grow, ensuring every new page, product, or blog post looks like a high-end agency crafted it.

Want to elevate your Wix website even further? We’re here to help. Contact us for a quick web design consultation or for any questions you may have. 

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