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From WordPress to Wix: A Strategic Guide to Migrating Your Blog
- cantydigitalcreative
- Jul 15
- 4 min read
So, you're considering a move from WordPress to Wix and want to bring your blog along for the ride. The good news is that you can import your blog posts from WordPress into a Wix website. The primary method facilitated by Wix is a straightforward RSS feed import.
However, do not approach this as a simple one-click migration but as a content transfer that requires significant manual cleanup and strategic Wix SEO work afterwards. We have created a comprehensive walkthrough of the process, highlighting the critical steps you can't afford to miss to protect your site's hard-earned search engine rankings. So, read on to learn how to transfer your WordPress blog to Wix successfully.
Step 1: The Automatic Import via RSS Feed
This is the quickest way to transfer your blog from WordPress to Wix.
Find Your WordPress RSS Feed URL: On your live WordPress site, your RSS feed URL is typically located at one of these addresses:
Go to Your Wix Dashboard: Log in to your Wix account and navigate to the dashboard of the site you wish to import your blog into.
Navigate to the Wix Blog App:
On the left-hand menu, click Blog.
Go to the Posts tab.
In the top right corner, click More Actions.
Select Import Posts.
Start the Import:
A window will pop up, prompting you to input the RSS feed URL.
Paste your WordPress feed URL into the box.
Click Import.
Wix will then begin the process of pulling the content from your RSS feed. Depending on the number of posts you have, this may take some time.
Step 2: What Gets Imported (and What Doesn't)
Understanding the limitations of the RSS import is the most critical part of this process. It is not a perfect carbon copy of your WordPress blog.
What Usually Gets Imported | What Usually Does NOT Get Imported |
✓ Post Titles | ✗ Comments (These will be permanently lost) |
✓ Post Content (text) | ✗ Original Publish Dates (Wix often defaults to the import date) |
✓ Images embedded within the post | ✗ URL Structure / Slugs (This is a critical point for Wix SEO) |
✗ Categories & Tags (You'll need to recreate these manually) | |
✗ Author Data (Posts will typically be assigned to you) | |
✗ Featured Images (This can be hit-or-miss) | |
✗ Your full WordPress Media Library (Only used images get transferred) |
Step 3: The Critical Post-Import Checklist
Once the import is complete, the real work begins. Don't neglect the following steps to maintain the integrity of your blog and its search engine rankings.
Review Every Single Post:
Go through each imported post carefully. Look for any missing content, broken images, or formatting mistakes.
Each post's publish date should be manually changed to match its original schedule.
Set your Featured Images for each post.
Re-create Your Blog Structure:
In your Wix dashboard, navigate to Blog > Categories.
Recreate every tag and category from your WordPress website.
Go through each post individually and assign it to the newly created categories.
Implement 301 Redirects (CRUCIAL FOR SEO):
Your post URLs will inevitably change. For example:
New Wix URL: yourdomain.com/post/my-awesome-post
Without informing search engines of this change, you will lose all the SEO value associated with your old links, and visitors will encounter "404 Not Found" errors.
How to fix this: In your Wix Dashboard, go to Marketing & SEO > SEO Tools > URL Redirect Manager. For every single blog post, you must create a "301 redirect" from the old WordPress URL to the new Wix URL. While tedious, this is an essential step.
Check SEO Settings:
Dive into the SEO settings for each post. Ensure the Meta Title, Meta Description, and URL slug are optimised and aligned with your keyword strategy.
Alternative: The Manual Method
If the RSS import fails or you have a small number of posts, your only other option is to copy and paste each entry manually.
Create a new post in your Wix blog.
Copy the content from the corresponding old WordPress post.
Paste it into the new Wix post editor.
Re-upload all images manually.
Although it takes a lot more time, this approach gives you total control over the content.
Conclusion: Is Migrating Your WordPress Blog to Wix Worth It?
Transferring a WordPress blog to Wix is certainly achievable, but it's a significant project that demands careful planning and dedicated manual effort.
Best for: Smaller blogs where the owner is prepared to undertake the manual tasks of re-categorising, re-dating posts, and meticulously setting up 301 redirects.
May Be Difficult for: Big, well-known websites with thousands of posts and a comment history. Due to the overwhelming amount of manual labour involved and the potential for SEO loss, these sites might not find the effort worthwhile.
Give us a call if you can't decide whether to transfer your WordPress blog to Wix or need professional help doing so. Our team is here to take this tedious task off your plate. We'll ensure the blog migration is done without losing your site's SEO rankings.