The Essential Wix Apps Every Small Business Needs (And How to Use Them)

The Wix App Market offers powerful tools to help you run and grow your business without needing a massive budget or technical know-how. From marketing and sales to bookings and customer service, these apps are easy to set up and packed with features that truly make a difference. Let’s take a look at some of the best Wix apps, complete with setup instructions and a breakdown of the key features you’ll use.

1. Wix Bookings

If you offer consultations, classes, or any appointment-based service, Wix Bookings is a must-have. It turns your website into an online scheduling platform where clients can book services 24/7—no back-and-forth emails required.

Key Features:

• Service listings – Create bookable one-on-one appointments, group classes, courses, or workshops.

• Calendar sync – Connect to Google Calendar to avoid double bookings.

• Automated confirmations – Send instant emails when someone books a service.

• Payment options – Accept payments at the time of booking (or allow to pay later).

• Client management – Stores booking history and customer info automatically.

  
  

How to Set It Up:

1. In the Editor, go to App Market → Wix Bookings → Add to Site.

2. Open your Bookings Dashboard.

3. Click + Add a Service.

4. Fill out service details (title, price, image, description).

5. Under Staff & Time, set your availability and buffer time.

6. Connect a calendar and payment provider.

7. Add the Bookings Widget to your homepage or relevant service pages.

   
   

Pro Tip: Use the “Send Reminder” feature to notify clients about upcoming appointments by email or SMS automatically. It’s a simple yet effective way to cut down on no-shows and last-minute cancellations.

2. Wix Chat

Wix Chat is a great option for businesses that want to connect with site visitors instantly and turn interest into leads. It adds a live chat bubble to your website so people can ask questions, get help, or start a conversation in real time. With this Wix app, you can build trust and engagement from the first click. 

Key Features:

• Live chat widget – Add a customisable chat box to all or selected pages of your site.

• Automated greetings – Welcome visitors with a friendly, pre-set message as soon as they land.

• Offline autoresponders – Let them know you’re unavailable and when they can expect a reply.

• Lead capture – Collect names and emails through chat before a conversation.

• Mobile access – Respond to messages on the go using the Wix Owner app.

  
  

Setup Instructions:

1. Go to App Market → Wix Chat → Add to Site.

2. Open the Inbox from your dashboard.

3. Under Chat Settings, write your welcome message and set hours.

4. Toggle on Auto-Replies for after-hours chats.

5. Download the Wix Owner app to manage chats on the go.

   
   

Pro Tip: Link Wix Chat with Automations to trigger personalised follow-up emails after each conversation ends. This follow-up can nurture interest and improve conversion rates without requiring extra manual effort.

3. Wix Forms & Payments

Wix Forms & Payments makes it easy to create custom forms to capture leads, collect quote requests, gather feedback, or accept donations. You can also take payments directly through the form, keeping everything simple and in one place. 

Key Features:

• Drag-and-drop form builder – Build forms with fully customisable layouts and fields.

• Payment integration – Accept payments, deposits, or donations directly through your forms.

• Form automations – Set up automatic emails, tags, or other actions based on form responses.

• CRM integration – Automatically sync form responses to your Wix Contacts.

• Conditional logic – Show or hide fields based on a user’s previous answers to personalise the experience.

  
  

Setup:

1. In the Editor, click Add → Contact & Forms.

2. Choose a layout (e.g., contact form, donation form).

3. Click the form → Form Settings.

4. Add or remove fields as needed.

5. Under Submit Settings, add a redirect page or thank-you message.

6. Turn on “Add to Contacts” to store leads in your CRM.

7. If needed, drag in a Payment Field (connected via Wix Payments, PayPal, etc.).

   
   

Pro Tip: Use tags in your form settings to organise contacts based on how they respond—making it easier to segment your audience and send more targeted campaigns.

4. Wix Stores

If you sell physical or digital products, Wix Stores is your go-to Wix ecommerce solution. You can create polished product pages, manage inventory, and handle orders all in one place. Built-in payment and shipping options provide your customers with a seamless, professional shopping experience.

Key Features:

• Product management – Easily add product images, variants, SKUs, and detailed descriptions.

• Shopping cart & checkout – Offer a fully integrated shopping experience with no extra code needed.

• Promotions and discounts – Set up promo codes and special offers for events or sales.

• Shipping settings – Set flat-rate, free, or location-based shipping.

• Order tracking – Track and manage all orders from a single dashboard.

  
  

Getting Started:

1. Add Wix Stores from the App Market.

2. Go to Store Products → Add Product.

3. Add your items (images, stock level, size options, price).

4. In Store Settings, connect your payment processor.

5. Configure shipping and tax zones.

6. Customise your Product Page in the Editor.

7. Launch your store!

   
   

Pro Tip: Set up abandoned cart emails to remind customers about items they left behind and help recover lost sales.

5. Wix Reviews

Wix Reviews is one of the best apps on Wix, as it helps you build trust by highlighting real customer feedback. It allows clients to leave public reviews directly on your site, giving new visitors social proof and helping them feel more confident about choosing your products or services.

Key Features:

• Verified reviews – Only customers who purchased or booked can leave reviews.

• Rating system – Display star ratings next to your products or services.

• Custom moderation – Approve or reject reviews before they go live on your site.

• Reply to reviews – Engage with customer feedback and show that their opinions matter.

  
  

Steps to Set Up:

1. Search Wix Reviews in the App Market → Add to Site.

2. Place the review widget on product pages or under service sections.

3. Go to the Reviews Dashboard → Enable auto-request emails.

4. Moderate reviews before publishing.

   
   

Pro Tip: Highlight standout reviews on your homepage or key landing pages to build trust and reinforce credibility where it matters most. 

6. Wix CRM (Contacts & Automations)

All the tools mentioned above—forms, bookings, chat, and stores—feed into one central system: Wix CRM. This is where you can manage your leads, clients, and contacts all in one place, making sure nothing slips through the cracks. Combined with Wix Automations, you can turn routine communication into smart, time-saving workflows that nurture relationships without constant manual follow-up. 

Key Features:

• Contact profiles – View a full history of interactions, notes, tags, and messages in one place.

• Custom labels/tags – Organise contacts by lead source, stage, or service type.

• Automations – Create automated workflows, like sending a thank-you email after a form is submitted.

• Reminders & tasks – Set follow-ups, tasks, or client deadlines so nothing slips through the cracks.

• Segmentation filters – Build email lists based on user behaviour or interest.

  
  

How to Use:

1. Go to Customer Management → Contacts.

2. Add tags and labels to keep contacts organised.

3. Open Automations → Choose from templates or build your own.

4. Set triggers like “Form Submitted” or “New Booking.”

5. Choose actions like “Send Email,” “Apply Tag,” or “Notify Team.”

   
   

Pro Tip: Review your automation performance monthly using the built-in analytics to understand which workflows drive engagement and which need adjustment.

7. Smile: Points & Rewards

This Wix app is a great choice for e-commerce brands focused on turning buyers into repeat customers. It adds a loyalty program to your store where customers earn points on purchases and redeem rewards, encouraging them to keep coming back.

Key Features:

• Point-earning rules – Reward customers for purchases, referrals, birthdays, and more.

• Redemption options – Let customers trade points for discounts or special offers.

• Referral tracking – Encourage word-of-mouth with built-in referral tracking.

• Custom branding – Customise the look of your rewards widget to match your brand design.

  
  

Setup:

1. Install Smile: Points & Rewards from the App Market.

2. Set how customers earn and redeem points (e.g., $1 = 1 point).

3. Add bonuses like “100 points for signing up.”

4. Promote your program through email and banner notifications.

   
   

Pro Tip: Use Smile’s analytics to identify your top point redeemers and big spenders. These customers are your brand advocates—consider giving them early access to new drops or exclusive offers to deepen loyalty.

8. Privy – Popups, Email, and Exit Offers

There’s a reason Privy – Popups & Email is one of the best Wix apps. It’s perfect for any business that wants to capture leads or highlight limited-time promotions. It lets you add email popups, exit-intent offers, and time-based banners that grab visitors’ attention and encourage signups or purchases.

Key Features:

• Popup templates – Use pre-built popups for email signups, discounts, countdown timers, and more.

• Display targeting – Target users based on device type (mobile vs. desktop), location, or page behaviour.

• Exit-intent triggers – Trigger popups just as visitors are about to leave your site.

• Email sync – Connect directly with Wix Email Marketing or third-party tools.

  
  

Setup:

    1. Go to App Market → Privy → Add to Site.

    2. Choose a template like “Email Signup with Discount.”

    3. Customise the design and copy to match your voice.

    4. Set display rules (e.g., show on homepage only after 10 seconds).

    5. Connect to your email provider.

Pro Tip: Keep the popup text simple, and test two or three different designs to see which one gets the best results.

Final Thoughts: Build Your Business, Not Just a Website

Wix has one of the most powerful no-code ecosystems for small businesses. Each app listed here is designed to replace a standalone tool like Calendly, Mailchimp, Typeform, or Shopify, letting you manage everything from a single dashboard. But the real magic happens when you combine Wix Apps into a working system. You don’t need to piece together a dozen platforms or hire a full tech team. With the right Wix apps, you can do more with less—and grow with confidence.

Reach out to us if you need help bringing it all together—whether it’s setting up automations, connecting your CRM, or making sure everything runs smoothly. We’ll help you turn your Wix site into a system that not only supports your business but also helps it grow.