How to Manage Wix Apps from the ‘My Business’ Panel

Cameron Rouch
5 days ago
5 min read

Running a business online often means juggling multiple tools: You’ve got booking tools, chat widgets, email campaigns, analytics dashboards—sometimes all running at once. They all have a function, but they quickly get cluttered if they are not organised. That’s where Wix’s ‘My Business’ panel steps in. You can add, manage, and customise each app connected to your Wix website from a single, user-friendly dashboard thanks to this intuitive control centre.

This guide walks you through how to manage your Wix apps efficiently, keep your digital operations running smoothly, and make sure every tool you’ve added is actually working for your business instead of against it.

Understanding the ‘My Business’ Panel

Treat the ‘My Business’ panel as your command centre. On this panel, you can see everything—what’s installed, what’s active, and what’s dragging behind—instead of hopping between disorganised app menus.

When you log into your Wix dashboard, the ‘My Business’ panel gives you a quick summary of all connected tools. From here, you can:

Check which apps you’ve installed (both Wix and third-party).
Add new apps directly from the Wix App Market.
Configure settings for each tool.
Remove or disable apps that are no longer relevant.
Access analytics and performance data for certain apps.

This all-in-one view eliminates the scattered approach many business owners face when managing online tools. Whether it’s a restaurant handling online orders, a salon managing appointments, or an online store tracking sales, the panel keeps every app under control.

Step 1: Accessing the ‘My Business’ Panel

To get started, log into your Wix account → open your site dashboard → click “My Business” on the left menu. You’ll see a tidy overview of everything connected to your website. Each app comes with shortcut buttons like “Settings,” “Analytics,” or “Disconnect.” These give you instant control without needing to dig through multiple layers.

If you’re managing more than one website—say, different branches of your brand—double-check you’re in the right project. This small detail prevents cross-site confusion, which is a common issue for business owners managing more brands or locations.

Step 2: Adding New Apps

Expanding your site’s functionality is easy through the Wix App Market, which you can access directly from the ‘My Business’ panel. You’ll find categories like marketing, communication, bookings, and store management.

Here’s how to add a new app:

From the ‘My Business’ panel, click “Add App.”
Find what you need—maybe Wix Bookings, Wix Chat, or Google Analytics.
Click “Add to Site.”
Customise settings immediately or return later to configure them fully.

Wix designed its app system to work out of the box—no coding, no plugin chaos. Add Wix Bookings, and it’ll automatically connect with your calendar and payment settings. Install Wix Chat, and it syncs instantly with your contact list.

According to BuiltWith (2025), over 8 million websites are powered by Wix largely because of this plug-and-play design. This means nearly every feature—from loyalty programs to SEO tools—can be installed or replaced without breaking the site’s structure.

Step 3: Configuring and Customising Apps

Once you’ve installed your apps, configuration is where the real value kicks in. Every app comes with its own settings tab inside the ‘My Business’ panel.

Some examples:

Wix Bookings → Change service hours, update staff availability, or tweak pricing.
Wix Stores → Track inventory, set discounts, or add new delivery zones.
Wix Chat → Create automated greetings or decide when the chat widget appears.
Wix Forms → Set up notifications, add custom fields, or tag contacts in your CRM.

If you’re running multiple apps that collect customer data—like forms, chats, or store transactions—keep them synced by using Wix Automations. This feature lets you trigger actions automatically (e.g., sending a “thank you” email after a form submission or notifying your staff when a booking is made), which matters because businesses that adopt automation respond up to 37% faster to customer interactions and report significantly improved engagement.

Step 4: Managing Permissions and Data

As your team grows, not everyone should have full control. Luckily, the ‘My Business’ panel allows you to assign access levels to team members. For example, your marketing manager can access analytics tools, while your staff can update bookings or orders without touching design settings.

Data privacy also matters. Many third-party apps require permissions to read or modify certain data points (like customer emails or transaction history). Review these permissions regularly, especially when adding new tools or removing old ones.

Wix complies with GDPR and other major privacy standards, but keeping a clean, minimal app list further reduces risks. Every unnecessary integration is a potential performance drag or security vulnerability.

A practical rule of thumb: if an app hasn’t been used in 60 days, it’s time to review whether it’s still relevant.

Step 5: Removing or Replacing Apps

Outgrown an app? Found a faster one? Replacing tools is as easy as adding them.

Go to ‘My Business’ → Apps.
Select the app you want to remove.
Click “Manage” → “Remove App.”
Confirm the action.

After removal, check your site’s front end to ensure no visible gaps or broken elements remain. If the app was tied to automations or contact lists, update those workflows immediately.

It’s good practice to periodically audit your apps—once every quarter is enough for most small businesses. Streamlining your active tools improves site speed and reduces system conflicts.

Step 6: Monitoring Performance

The ‘My Business’ panel also offers insights into how your apps are performing. For example, you can see how many bookings came through, how many chats started, or how many sales your store apps recorded. Use these numbers as feedback loops. If an app isn’t doing much, tweak it or test something new. No need to guess—the data’s right there.

Wix continues to expand analytics capabilities, combining app-level data with broader site performance metrics. That means you can track everything from customer conversion rates to support response times, without leaving the platform.

Why Managing Wix Apps Centrally Matters

Small inefficiencies can add up fast. Having to jump between tools, dashboards, and integrations often creates blind spots—missed notifications, outdated plugins, or duplicate data. The ‘My Business’ panel eliminates those problems by giving you a holistic view of your digital operations.

For growing businesses, centralisation is a necessity. With customer interactions, transactions, and content updates happening simultaneously, one missed connection can ripple across the entire system.

Wix’s design philosophy reflects this reality. Instead of building more complexity, it’s simplifying digital management without sacrificing control.

Final Thoughts: From Apps to Advantages

Your apps should work for you—not slow you down. Managing them effectively through the ‘My Business’ panel gives your business the structure it needs to stay agile and efficient.

Every installed tool, whether it’s a booking form or an automation workflow, has one goal: to make operations smoother. When they’re aligned, your website stops being a patchwork of features and starts functioning as a single, powerful system. So, take a few minutes to tidy up your app stack. You’ll thank yourself later.

At Volt Agency, we help Australian businesses do exactly that—turn Wix sites into streamlined, high-performing systems. We don’t just install apps; we connect the dots. From automations to analytics, we make sure your digital tools actually move the needle.

If you’re tired of juggling apps that don’t play nicely together, let’s fix that. Volt Agency can help you clean up, connect, and get back to focusing on growth. After all, tech should make your life easier, not busier.